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My Four Signature Talks That Connect The Digital Dots To Drive Real Growth

I totally understand that providing you with just a talk title does not give you enough context to make an informed decision to want to book me to speak at your business related event or conference.

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This is why I created this page. To outline each talk description, why the talk matters now (why it's relevant today), the three main audience takeaways, and the audience impact.

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You see... I have a saying that I often share in my talks...

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"Does the 'content' on your website include enough 'context' in order for your new potential customers to make an 'informed decision' as to 'want' to contact you and buy what you provide?"

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I'll give you that one for free.

digital growth talks

Fuel New Customer Growth With A Dot Connecting Mindset

As the author of Customer Growth Unlocked, this talk of mine gives audiences the right customer growth mindset and arms them with their own dot connecting framework that allows them to understand their customer journey and what dots they need to connect in order to spot those missed opportunities, increasing their new customer growth... dot by dot.​

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Why It Matters Now

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Established businesses all over the world are leaving untapped golden opportunities to grow their new customer base because they are just in the wrong mindset and do not fully understand the journey their potential customers take to research, find, and want to do business with them. This talk matters now more than ever as businesses are being squeezed from all angles which is eating into their profit margin. I give them a dot connecting way of not only increasing new customers, but doing it in a profitable way.

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Key Takeaways

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  • How to understand your customer journey in a crazy digital ecosystem.

  • Three simple things you can do today to increase new customers.

  • Your own dot connecting mindset framework.

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Audience Impact

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Audiences leave this talk with a fire in their belly to want to go back to the office to start implementing their own customer growth dot connecting framework with their new mindset change pinged by those lightbulb moments. This talk alone will allow them to streamline their whole customer journey armed with the knowledge to do just that.

The £1b Digital Dot Connector Formula

In this talk I share my £1b dot connecting framework (tailored to your audience) based on my twenty five years of growing my own businesses and scaling other peoples businesses. This will be a total mindset change for many in the audience and create a few lightbulb moments.​

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Why It Matters Now

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The honest answer is... most established businesses, companies, and organisations are being ripped off spending millions on shiny object growth tactics that generate zero positive impact. It matters now more than ever that your audience connect their digital ecosystem dots as we are going through the biggest digital transformation in years and those businesses who connect their dots will be the ones who grow in a streamlined way.

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Key Takeaways

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  • The three non-negotiable dots every profitable business connects first.

  • Why logical thinking beats complexity in every stage of growth.

  • A step-by-step dot connecting framework the audience can implement the very next day.

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Audience Impact

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Audiences leave this talk energised, equipped, and ready to act. They walk away with a clear understanding of how to connect the RIGHT dots to drive immediate and streamlined growth. Event organisers tell me that my message sparks lightbulb moments, energises the room, starts real conversations, and gets people excited.

Be THE Brand That AI Platforms Recommend

The digital ecosystem is changing on a scale that we have never experienced before with the rapid integration of AI. It is reported that around 50% of the online customer journey now touches AI in some way. If your audiences brand is not being recommended by AI platforms such as Google AI Overviews, AI Mode, Gemini, and ChatGPT then they will eventually become one of the forgotten. This talk is the future-proof how-to of AI explaining to your audience in a non-techie way exactly what they need to do to get AI to recommend their brand.​

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Why It Matters Now

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AI platforms are shaping buying decisions everywhere. If your brand isn’t recognised as trustworthy and authoritative due to all the dots being connected, it risks becoming invisible overnight. This is not just a future-proofing AI talk, it is your audiences AI growth dot connecting framework to stop them from becoming the unknown.

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Key Takeaways

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  • How to structure your brand presence so AI platforms recognise and reward your authority.

  • The essential dots your audience must connect in an AI driven world.

  • A practical roadmap to make your audiences brand... the trusted answer, not the forgotten option.

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Audience Impact

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Audiences leave this AI talk with a clear understanding of how to position their brand for the future of discovery. They see how to replace uncertainty with confidence, how to earn digital trust at scale, and how to create visibility that lasts. Event organisers just like you value this talk because it delivers both inspiration and actionable insight... helping brands stay relevant, respected, and recommended in a rapidly changing world.

Google AI Mode citing Mark Preston as a notable speaker

Scale Your Franchise Network By Connecting Those Dots

This talk is based on my own experience both growing my own franchise network and growing the UK's largest group of independent opticians to over 500 physical locations with just a team of three and a few paid tools. I share with your franchise (or groups) audience exactly how I connected the franchise digital ecosystem dots to drive 50,000+ quality appointments each month with zero paid marketing budget, just a tiny team and a few tools.​

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Why It Matters Now

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Franchise networks are under more pressure than ever to perform. Marketing costs are rising, competition is increasing, and customer expectations have never been higher. Most franchise networks waste time and money because their digital dots are disconnected. This talk shows your audience exactly how to implement my £1b digital dot connecting framework into their franchise ecosystem to allow for streamlined sustainable growth.

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Key Takeaways

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  • How to structure your audiences digital ecosystem for consistent national and local growth.

  • The five digital dots every franchise must connect to drive visibility, leads, and loyalty.

  • How to eliminate wasted spend and confusion by streamlining marketing across multiple locations.

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Audience Impact

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Franchise audiences leave with a complete understanding of how to simplify, structure, and scale their franchise marketing for maximum impact within each location. They gain practical steps to improve lead flow, strengthen brand alignment, and boost profitability across every location. Event organisers like your good self love this talk because it sparks instant engagement, delivers immediate value, and leaves attendees ready to take action the moment they return to their business.

JULIE STEVENS FRSA

Mark delivered a really thought provoking interactive session in my mastermind group last week. Thanks Mark for your inspiration and for prompting so many thoughts. I enjoy thinking.

Coach, Mentor, Accountability Partner at Younique Designs Ltd

TONY K SILVER

So much content presented with passion and with so much value. Made what I find a difficult subject, easy to understand but more importantly I had a lot of implementable notes.

LinkedIn Profiler at The Silver Voice UK

BAASIT SIDDIQUI

Mark clearly knows his stuff when it comes to customer growth but he shares his advice in a humble and genuine way. Huge thank you for your advice, expertise and time Mark.

Keynote Speaker & Director of Siddiqui Education

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