Mark Preston: The Published Author

I did not set out to write books to tick a box or build a vanity shelf. I wrote them because I kept seeing the same pattern play out on stages, in boardrooms, and in quiet one-to-one conversations with founders and business leaders who felt stuck.

Smart people with good businesses and strong ambition. Yet growth felt messy, disconnected, and harder than it should be.

I knew that feeling well because I had lived it. I started my career in digital growth back in 2001. I built, scaled, sold, rebuilt, and stripped things back again. I have worked inside agencies, alongside founders, and directly with leadership teams who needed clarity more than tactics.

Over time, one thing became obvious...

Growth problems are rarely technical. They are almost always human, strategic, and structural. That realisation is what led me to write books. Not theory or hype, but real stories, real decisions, with real consequences.

Why I Write Books

I write the same way I speak on stage...

Plain language.
Straight-talking.
No fluff.

My books are not manuals. They help business people see what they are missing, what they are overcomplicating, and what they already have but are not connecting.

Event organisers often tell me they booked me after reading just a few pages. Not because of clever wording, but because they could hear a voice they trusted. That matters to me.

Connect Those Dots

This book is the foundation of everything I do on stage and in the training room.

Connect Those Dots is not a companion to my talks. It is the source of them. Inside these 150 pages sits the full mindset and step-by-step thinking behind my £1b dot connecting growth framework. The exact same framework I touch on in every talk, every keynote, every workshop, and every leadership room where real growth decisions are made.

I wrote this book for business leaders who feel growth pressure but cannot quite see where things are breaking down. Marketing feels busy, sales feels stretched, teams feel misaligned, and results feel harder than they should.

The problem is never effort. It is connection. This book shows how to identify your audiences dots inside their business. It also walks you through how those dots must connect if scale is to happen without chaos.

When event organisers choose my Connect Those Dots book, they are giving their audience more than inspiration. They are giving them a shared framework they can return to long after the event ends. It turns a talk into a reference point, a workshop into a working model, and a moment of insight into a repeatable way of thinking.

Many organisers purchase this book in bulk because it anchors the experience. Delegates do not just remember what was said. They understand how it applies to their own business, their own role, and their own decisions.

This is the book people open before change begins.

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Customer Growth Unlocked

This book is where the dot connecting growth framework becomes human.

If Connect Those Dots explains how growth works and gives you the framework to achieve it, Customer Growth Unlocked shows what it looks like in real life.

Every story in this book exists because I have seen it happen. Not in theory or in case studies polished for a slide, but in real businesses, with real people, making real decisions under pressure.

One hundred and one short stories. Each one captures a single moment where the founder had a specific customer growth challenge and how together we solved that challenge enabling them to push forward.

There is no teaching voice in this book as there does not need to be. The learning happens in the pause, recognition, and the uncomfortable moment where the reader thinks, we are doing that.

This is why event organisers choose this book alongside my talks and workshops as it makes the message land emotionally, not just logically. It gives business owners permission to reflect rather than defend.

When purchased in bulk, this book becomes a shared mirror for the room. It keeps the conversation alive long after the event because people recognise their own behaviour inside the stories and start talking about what needs to change.

This is not a book people rush through. It is one they dip into, discuss, and quietly return to when decisions feel uncertain. If Connect Those Dots is the map, Customer Growth Unlocked is the journey.

Customer Growth Unlocked by Mark Preston

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The Published Author Behind The Ideas

I am not a writer who occasionally speaks. I am a person who writes so the thinking lasts longer than just the moment it is heard.

Every book I publish is shaped by real conversations, real rooms, and real pressure. The kind that leaders feel when growth matters, decisions carry weight, and clarity is non negotiable.

Writing gives me a way to slow those moments down. To capture the patterns I see again and again. To turn lived experience into something people can return to when the noise fades.

For event organisers, my books are not add-ons. They are evidence. Evidence that the ideas on stage are grounded, tested, and refined over time. Evidence that what your audience hears is not improvised inspiration, but a body of work built through years of observation and application.

When you invite me to speak, you are not just booking a session. You are introducing your audience to a published author whose thinking has been committed to paper, challenged by readers, and strengthened through use. Those lasting ideas are the ones people can hold, revisit, and pass on.

My Other Published Books

Alongside my growth framework books, I have also written openly about my own journey building, scaling, and surviving agency life.

These books come from lived experience, not hindsight theory.

The Business Side of SEO and The SEO Freelancer Survival Handbook document the reality of growing an agency and a freelance business from the inside out.

The pressure, blind spots, and the decisions that looked right at the time but carried hidden cost.

I wrote them a few years back because too many freelancers and agency owners were repeating the same mistakes I had already paid for. Mistakes that cost time, confidence, and growth momentum.

These books pull back the curtain on what it really takes to scale without safety nets. No paid advertising or shortcuts. Just positioning, mindset, trust, and consistency done the hard way.

For event organisers, these titles matter because they show depth. They show that my perspective on growth has been earned through risk, responsibility, and recovery. They also explain why I speak with empathy rather than ego.

I have been on both sides of the growth curve, and I write so others do not have to learn everything the expensive way.